Post by account_disabled on Oct 23, 2023 11:55:05 GMT 5.5
Using both lift and conversion rate as parameters to determine the effectiveness of a digital advertising campaign will allow you to invest your budget wisely and precisely, without wasting precious resources. An example? Already in recent years Procter & Gamble and Unilever have significantly reduced their spending on digital advertising. In P&G decreased its expenses by %, in Unilever saved % of its advertising budget. Instead of focusing on the analysis of the performance of their advertisements by calculating clicks and views, frequency indicators, the giants have engaged in the analysis of coverage or reach.
This "simple" change in their tactics brought to light a malfunction of their digital advertising, i.e. too many times the same user came into contact with the same advertisement, thus making it irrelevant and ultimately useless. How did this experiment go? P&G saw organic sales levels increase by . %, Unilever had an increase of. The companies seo expater bangladesh ltd increased the volume of their target audience, significantly increasing the number of new customers, who until then were unrelated or almost unrelated to the offer of the two brands. Analyze the lift of your digital advertising activities to produce increasingly sophisticated advertising campaigns, based on real data from users included in your target audience and reach as many as possible.
Without increasing your dedicated spending. Propose tailor-made ads, targeting your audience through the creation of smart audiences, i.e. specific and detailed segments, which will allow you to confidently present interested users with the right advertising, at the right times and through the correct channels for them . You will thus be able to see the results of your efforts more quickly your customer portfolio will increase and your ROI will undergo a significant and rapid increase. Return to index A ide for your digital advertising How to navigate such a complex landscape, full of innovations and constantly evolving like that of digital advertising.
This "simple" change in their tactics brought to light a malfunction of their digital advertising, i.e. too many times the same user came into contact with the same advertisement, thus making it irrelevant and ultimately useless. How did this experiment go? P&G saw organic sales levels increase by . %, Unilever had an increase of. The companies seo expater bangladesh ltd increased the volume of their target audience, significantly increasing the number of new customers, who until then were unrelated or almost unrelated to the offer of the two brands. Analyze the lift of your digital advertising activities to produce increasingly sophisticated advertising campaigns, based on real data from users included in your target audience and reach as many as possible.
Without increasing your dedicated spending. Propose tailor-made ads, targeting your audience through the creation of smart audiences, i.e. specific and detailed segments, which will allow you to confidently present interested users with the right advertising, at the right times and through the correct channels for them . You will thus be able to see the results of your efforts more quickly your customer portfolio will increase and your ROI will undergo a significant and rapid increase. Return to index A ide for your digital advertising How to navigate such a complex landscape, full of innovations and constantly evolving like that of digital advertising.